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Privacy Policy

Last updated: November 27, 2025

1. Introduction

At Atrova Digital Solutions ("Atrova", "we", "us", or "our"), we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Make a purchase
  • Subscribe to our newsletter
  • Contact us for support
  • Fill out forms on our website

This information may include:

  • Name and contact information (email, phone number, address)
  • Company name and GST number
  • Payment information
  • Account credentials
  • Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

  • IP address and browser type
  • Operating system and device information
  • Pages visited and time spent on pages
  • Referring website addresses
  • Clickstream data

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and deliver personalized content.

3. How We Use Your Information

We use the information we collect to:

  • Process your orders and deliver products
  • Manage your account and provide customer support
  • Send you order confirmations and updates
  • Communicate about products, services, and promotions
  • Improve our website and services
  • Analyze usage patterns and trends
  • Prevent fraud and ensure security
  • Comply with legal obligations
  • Respond to your inquiries and requests

4. How We Share Your Information

We may share your information with:

4.1 Service Providers

We work with third-party service providers who perform services on our behalf, such as:

  • Payment processors
  • Email service providers
  • Hosting providers
  • Analytics services
  • Customer support tools

4.2 Software Vendors

We may share necessary information with software vendors to fulfill license delivery and activation.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security audits and assessments
  • Access controls and authentication measures
  • Employee training on data protection

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

You have the following rights regarding your personal information:

7.1 Access and Correction

You can access and update your account information at any time by logging into your account.

7.2 Deletion

You can request deletion of your personal information, subject to legal retention requirements.

7.3 Marketing Communications

You can opt out of marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us.

7.4 Cookies

You can control cookie preferences through your browser settings.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@atrova.com

Phone: +91-XXXXXXXXXX

Address: [Your Business Address]

Data Protection Officer: dpo@atrova.com

By using the Atrova platform, you consent to the collection and use of your information as described in this Privacy Policy.